Found a cool thing and I’mma share it with you! I’m like a golden retriever that brings back websites instead of sticks.
I highly recommend that you check out the video series “Scared Yet” by Kris Straub. Straub is the author/illustrator of the ongoing webcomic Broodhollow (excellent) and the notorious creepy-pasta “Candle Cove” (also excellent). In this serious Straub takes on the task of studying the more popular scary stories that have spread throughout the Internet, dissecting both their intent and construction to determine if the piece is a success or failure.
“Scared Yet” is a great resource for writers, regardless of how invested they are in the horror genre. It’s a great way to see how stories attempt to evoke a specific reaction from their audience and how it can go both wrong and right. Straub is respectful in his critiques as he seeks out weak stories not to shame their creator, but to show the flaws in its execution and where it might be improved. Pacing, believability, and what an author can and cannot expect of their audience are discussed in a broad sense that is not aimed towards authors but an author can certainly gleam some good information from each episode.
Go check it out!